نيو فيجن للإستشارات الإدارية

Tag: BRAND

  • When do media campaigns become a necessity for organizations?

    When do media campaigns become a necessity for organizations?

    A media campaign is defined as a set of strategic activities that promote action. It is used to promote a service, product or brand. Provided that it benefits from various means of communication such as television channels, social media platforms, and others. To achieve the desired spread and effect. The question is here: When do media campaigns become a necessity for organizations?

    What are the objectives of media campaigns?

    In fact, the objectives of the media campaigns can be summarized as follows: Increasing revenue and number of users. Promoting or launching a new product or service. With improving brand awareness of the user Knowing what the target audience wants. Minimizing negative news about the brand.

    On the other hand, there are many means used to promote the media campaign. Although the choice of medium is related to the content of the messages and the nature of the company’s brand. It may use print media such as newspapers and social media platforms. Such as Facebook, online advertising and email. Personal demos.

    What are the types of media campaigns?

    In general, the types of media campaign differ. Including: Digital marketing campaigns, which have become the most used to keep pace with the digital development of our time. As  many people spend more time on the Internet. This type includes advertising on websites and social media platforms.

    Despite the digital development, radio and television campaigns are still in demand and effective. The same applies to direct mail campaigns, which can have the effect of decreasing the number of their users. This means that the campaign will be more visible. and responded to by the target person.

    With the large number of marketing companies, the need to think outside the box to promote a service or product has become. For example: Tom Shoes’ media campaign deliberately throwing 5,000 folded business cards into public areas. It also printed a color photo of a portion of the $100 bill that aroused people’s curiosity to pick it up. With a promise to donate shoes to whoever buys them.

    Some of the types of media campaigns that are no longer used, despite their feasibility in the medium term: “Customer Referral” campaigns that rely on existing customers recommending a service, product, or company to their friends or surrounding circles. Despite its effectiveness, marketing companies no longer rely on it.

    Sometimes a media campaign is launched to reduce the damage done after promoting some negative news about the service, product or company. Before launching the campaign, marketers must gather information in the market about customers and competitors in the same field. With a time frame for the marketing campaign and its cost.

    What are the steps of the media campaign?

    In fact, the media campaign is based on a number of steps. As following: Determining the main objective and sub-objectives. Determining the target groups. Monitoring the interests of the target audience. Determining the partners, whether means or persons. Providing content with a variety of templates that fit every media medium. Determining the time and financial plan. Following up on each phase on a rolling basis.

    Finally, from the specifications of a successful media campaign: Following-up the extent of customer satisfaction with services, products or the company periodically to identify strengths and weaknesses in performance. With the flexibility to make any modifications or additions. With the need to avoid repeating any mistakes and develop performance in general if necessary.

  • What is the role of animation graphics in enhancing the visual identity of the media organization?

    What is the role of animation graphics in enhancing the visual identity of the media organization?

    Statistics indicate that 80% of brands around the world rely on high-quality graphic designs to support and promote the organization. Such as animation graphics. Which is no longer an option that can be taken or left. Rather, it has become an indispensable form of communication for the success of any organization working in the media field in particular. The question is here: What is the role of animation graphics in enhancing the visual identity of the media organization?

    What is the importance of graphic design for organizations?

    In fact, the importance of this type of graphics is related to the nature of human memory. 40% of people absorb visual content more than what is read. A person remembers what he sees by 65%. While he can only remember 10% of what he has read. Here the importance of designs as a substitute for words to attract the audience and not get it to the point of boredom.

    Graphic design is also one of the most important elements for establishing and consolidating the visual identity of the organization. The choice of colors, graphics, images and shapes all express the organization’s orientation and reach it smoothly to the target audience, which means the strength of its impact in a way that exceeds the use of words to describe what the organization offers.

    In fact, animation graphic is a technique that distinguishes images from each other. and posts them consecutively. This is what we call animation in which a number of frames or images are put together to create the illusion of movement. They are the product of the designer’s imagination.

    On the other hand, in the graphic animation, sound, image and technical effects are combined. Storyboard at the beginning. The designer then animates them with animation software to create a ready-to-publish motion graphic video. This is involved in the design of both animated logos and promotional and educational videos. presentations, websites, game applications, and GIFs.

    One of the most common examples of animation is the cartoon we used to watch when we were kids. It also includes animated movies. The technique used in making these films is photography to create patterns to create illusions of movement when the film is shown in sequence.

    What is the role of the graphic animation in highlighting the brand of the organization?

    The use of graphic animation is an attractive and distinctive way to highlight the personality of the organization’s brand. This type of visual production attracts an audience quickly. And it drives them towards your brand. It also encourages them to share what they have seen. Which means that it is also a way to spread on social media platforms such as Facebook.

    Of course, animation graphics are based on software such as Photoshop and Adobe After effects. And  Maxon Cinema 4D. Maya. And other programs that enable the designer to produce the final form of the video to be produced according to the characteristics and directions of the organization. The storyboard is made and the components of the image are animated to come out in an animated form that attracts the viewer.

    As  the design aims to highlight the identity and logo of the organization, graphic designers resort to repeating some elements in one design. Such as the organization’s logo, colors and style that distinguishes it. The objective is to cement the organization in the minds of viewers.

    In the end, there are the basics of graphic animation design. Including the art of choosing colors that create the mood of the audience. Red, for example, symbolizes passion. etc. With the need to achieve harmony between the colors used. The same is true with choosing shapes such as circles that are sometimes used as an alternative to texts or to clarify  them.