Archives: Services

Develop and implement e-marketing campaigns to convert potential customers to permanent customers through e-marketing channels by writing creative content on websites, designing page posts and managing social media accounts

Several decades ago, podcasts appeared as a new communication technology based on sending information and data from one sender to several receivers who share common interests through a single process. Its name is derived from the words “Pod,” which stands for iPod, and “Broadcast,” which means broadcasting. It was supported by Apple, the global company, and began to release its applications and software through its program I-Tunes, which gave it greater credibility and wide spread, and now there are millions of audio-recorded episodes available on the Internet, which can be accessed through the podcast publisher’s website and its dedicated applications via the phone.

 

Ideas Gallery: Podcasting Services:

The podcast services from Ideas Gallery are based on developing strategies and launching distinctive podcast programs and episodes for major media organizations and platforms in order to promote them, enhance their image and brand, and send notifications to the target audience regarding the organizations’ services or products.

Podcast Advantages:

• Ease of use: It can be listened to at any time and under any circumstance.

• Unlike traditional radio and TV programs, podcasts give their users the advantage of controlling their use whenever they want and choosing their preferred content.

• The podcast does not need an internet connection in order to listen to its episodes, so it can be used off line after downloading the episodes.

The importance of podcast services:

• Podcasts are one of the electronic programs that are witnessing a great spread at present, and they are expected to have a greater spread in the coming years.

• Podcasts are a social communication technology that competes with the major social networking sites “Facebook/Twitter/Instagram/YouTube….”.

• Podcasts are a distinct educational tool characterized by ease, simplicity, and the ability to attract and influence.

Ideas Gallery Methodology in “Podcast Services”:

Ideas Gallery Podcast services are based on advanced scientific and applied systems that are compatible with the conditions of customers and their target audience, thus helping to achieve their goals. Our business methodology includes:

Focus on setting goals and audiences accurately.

• One of the most important parts of communicating with the audience and marketing to our customers is being clear about the podcast’s goals.

• Clearly defining the goals as the starting point for launching episodes and podcasts that are relevant to the needs of customers

• A key part of making podcast episodes and programs do what you want them to do is to define the target audience and its different parts.

Individuality and excellence:

• Developing new and effective methods for selecting audio content and producing episodes

• Adopting atypical creative templates in podcast marketing enhances communication between customers and their target audience and delivers media and marketing messages to them.

• Our post-podcast services support a variety of technical and marketing methods, as well as methods to follow up on the reactions of the target audience.

Diversity and Inclusion

• Our podcast services have a wide range, which is shown by the fact that they use many different tools and methods.

• Some of the things we do are make audio content, write production plans, broadcast, do online marketing and social media, and more.

• Our team has a lot of specialists in all areas of podcast production, broadcasting, and marketing.

• There is interest in marketing audio content and delivering it to the target audience across various platforms.

• Diversity in content production mechanisms, strategic planning of episodes, broadcasts, and marketing tools ensures that customers benefit from the many prospects and possibilities of the podcast.

The most prominent service of Ideas Gallery is in “Podcasts”:

Ideas Gallery has a variety of sub-services within the podcast service, with great effectiveness that guarantees our customers the provision of a high-quality final product that suits the target audience; All of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from content, media, and electronic and digital platforms in achieving the goals sought by our customers from designing, implementing, and broadcasting podcast episodes, influencing the target audience and achieving knowledge, media, or marketing goals.

 

In the following lines, we review the most prominent sub-services that are included within the “podcast” services and are consistent with the clients’ knowledge, media, and marketing goals. These services include:

 

Strategic and Advisory Services:

• Offering an integrated set of services and broad plans for making and broadcasting audio content.

• building and developing a strategic plan for the better implementation of digital audio for our customers.

• Follow up on the audience’s reactions to the podcast after it has been broadcast and marketed, and develop action plans according to the follow-up results.

Compared to traditional means of advertising and promotion and public relations activities, cooperation with social influencers will have great benefits, and real value often exceeds the amount and value of money paid by customers, whether individuals or commercial organizations. Word of mouth or influencer marketing has recently proven its worth. It has become at the forefront of the most important types of e-marketing especially when it comes to the  prompt and effective e-communication with the audience and making the desired effect at the lowest cost, longest and strongest impact.

Idea of Influencer Industry Services from Ideas Gallery

Influencer industry services from Ideas Gallery are based on providing skills, knowledge, media and marketing support to young influencers in order to help them in the continuous development of their personal capabilities and qualify them to engage in e-marketing work, and increase their effectiveness in making the desired impact on their target audience.

Importance of Influencer Industry Services

• Influencers are the most influential content creators with the most fan base, so they are an important marketing and mentoring tool.
• Influencers enjoy a great spread through social networking sites “Facebook / Twitter/ Instagram / YouTube…”.
• Influencers are distinguished by the power of communicating and expressing the vision and mission of the organization and its brands.
• Influencers are the vital link between organizations’ brands and their market awareness.
• Influencers have a trusted voice to the audience and have the ability to influence and persuade.
• Influencers easily build a solid network of relationships between their followers and brands, and without this medium it would be difficult to build these relationships.
• Influencers save a lot of the organization’s resources spent on outreach and marketing activities by achieving amazing results with little time and money.

Ideas Gallery’s methodology in “Influencer Industry Services”

The influencer industry services at Ideas Gallery are based on advanced scientific and applied systems that are compatible with the different capabilities and potentials of influencers and their target audience, and their goals of social communication to help achieve these goals. Our working methodology includes:

• Focusing on the influencer’s personal capabilities and communication goals:
• Determining the main strengths and weaknesses of his character.
• Determine the most important skills and knowledge he needs to communicate effectively with the public.
• Accurately defining the goals that the influencer wants to achieve.
• Determining the target audience and its different segments.

 

Exclusivity and Excellence:

• Developing new and effective methods in formulating the influencer’s media and marketing content.
• Analyzing the personality of the influencer with distinct methodological mechanisms that help evaluate and continuously develop his performance.
• Adopting atypical creative templates in marketing the influencer and its promotional and media content, in order to enhance its communication with its target audience and deliver its media and marketing messages to them.
• Our services support the provision of a variety of technical and marketing techniques and methods to follow up the reactions of the target audience to the content provided by the influencer.

Diversity and inclusiveness:

• Our influencer industry services are broad in scope, featuring a diversity of tools and techniques.
• Our services include supporting influencers with knowledge and tools, producing content, launching social media publishing and marketing plans, and more.
• Our team has a lot of specialists in all areas of human development, content production and marketing.
• Attention to marketing the influencer’s media and marketing content, communicating it to the target audience through various platforms, and following up on reactions about it.
• Diversity in the mechanisms of content production, strategic planning for publishing, and marketing tools, in order to ensure that the influencer makes the most of the many prospects and possibilities of social networking sites.

 

Highlights of Ideas Gallery Services in ” Influencer Industry”

Ideas Gallery has various sub-services within the influencer industry service that are highly effective to ensure that our influencer clients have effective and fruitful communication with the target audience. All of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from the influencer’s personal capabilities, skills and the strength of his social presence, and to maximize the use of content, media, and electronic and digital platforms to achieve the goals sought by our customers, influence their target audience and achieve the goals they desire.

In the following lines, we review the main sub-services that are included within the services of the “Influencer Industry” and are consistent with their cognitive, informational and marketing goals, and these services include:

The brand identity is one of the most important pillars that affect the success of business, and one of the main means that makes the public easily familiar with the brand, and even distinguish it from other brands, therefore an important and essential step in the marketing process and promotional activities for customers. Without this appropriate identity that expresses the essence of the brand, shows its originality and distinguishes it from competitors, marketing efforts will not have any valuable returns.

The brand identity is the style that the brand looks like as a whole, including the name, logo, visual identity, mental image, market reputation, and others. That is, this identity in general is the way the brand communicates with the outside world around it, the point of its uniqueness from competitors, and the experience that the audience experiences when dealing with the same brand.

Idea of Brand Identity Making Services from Ideas Gallery

The Ideas Gallery Identity making service is based to help create a distinctive brand identity for customers, including the brand name, visual identity, style of communication with the brand’s audience, and even its image in their minds.

 Importance of brand Identity Services

• The brand identity serves as an identification card for the brand and a representative of the quality and efficiency that distinguishes it from others.
• The brand identity proves the presence of the brand in the market, and raises its value to its audience.
• A renewed brand identity with a remarkable presence increases the brand’s confidence and credibility among the public.
• A more powerful and visible brand identity yields better investment returns in the long run.
• The brand identity supports the vision and goals of the brand and motivates the efforts of those responsible for it.
• The powerful visibility of the brand identity draws the attention of different segments of the target audience.

 Ideas Gallery Methodology in “Creating Brand Identity”

The services of the brand identity at Ideas Gallery are based on advanced scientific and applied systems that are compatible with the brand conditions of customers and their target audience, therefore helping to achieve its objectives. The work methodology includes:

• Focus on one mission:
• Avoid addressing more than one mission while building a brand identity.
• Focus on the marketing mission that serves the brand’s objectives.
• Use the appropriate language, tone, and visual elements that serve the marketing mission and serve its purpose.
• Uniqueness and differentiation from competitors:
• Analyzing the brand identity of competing brands, and knowing their elements and pillars.
• Formulating a special style for the brand identity.
• Focus on business consistency:
• Maintaining the consistency of the brand identity elements in various circumstances and conditions.
• Balance between the consistency of identity elements and the plurality of traditional and electronic marketing channels.
• Ensure the formulation of a unified brand identity for the brand that distinguishes it from its competitors.

Highlights of Ideas Gallery Services in “Creating Brand Identity”

Ideas Gallery has various and highly effective sub-services within the service of the brand identity so that all of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from all the elements of the brand;  visual, commercial and promotional, and to achieve the goals that the brand seeks to create, promote and manage its brand identity, capture the opportunities available in the market, and achieve leadership and excellence in its field.

In the following lines, we review the main sub-services that are included within the services of the “brand identity industry” and are consistent with the future vision and objectives of the brand, and these services include:

Customer Brand Analysis:

• Forming a clear and comprehensive vision of the brand, and formulating a complete perception of its essence.
• Defining the mission and vision of the brand and its target audience.
• Determining the tone of the brand and the way it will communicate with its target audience.
• Using the SWOT analysis to identify the strengths, weaknesses, opportunities and challenges of the brand.

Visual Identity Elements Design:

• Determining the nature of the visual identity of the brand according to the products and services it offers.
• Visual Identity Elements Design, including:
• Logo design.
• Color design.
• Font design.
• Templates design (postal letters, correspondence papers, work reports, project cards, invoices, etc.).
• Shapes and patterns design (product packaging, presentation and delivery of services, workplace or project headquarters, advertising campaigns and promotional campaigns, designing project spaces).
• Designing social media pages and website interface.
• Designing wall posters, greeting cards and email signature.
• Designing employee uniforms, car designs, and designing the company’s internal and external interface.
• Designing promotional gifts (pens – cups – calendars).
• Designing contracts, bonds, and seals.
• Instructions file for ID printing and the appropriate paper materials for each item.
• Combining simplicity and distinction in the design of visual identity elements
• Unifying these elements to enhance the strength of the visual identity of the audience.
• Visual identity testing before release to the target audience, through:
• Presenting them to specialists in the field of trademarks and part of the target category.
• Analyzing the opinions of specialists and the public and making appropriate adjustments to them until reaching the optimal form.

Content design and management:

• Determining the language used in communicating with the target audience of the brand (the tone and style of speech used in the content, advertising texts, marketing campaigns, and ways of interacting with the audience).
• Building brand loyalty through the content used to communicate and interact with the public.
• Choosing distinct content that touches the needs of the target audience, and addresses their emotional and psychological aspects, so that the content includes:
• Profile Creation:

Creating a profile for the organization/institution that aims to attract investors, customers and other stakeholders who have an interest in what this organization offers. In addition, the profile helps in delivering the organization’s mission and services and products to its target audience.

• Graphics and Infographics Creation:

Through this service, the Ideas Gallery team handles content creation from photos, movies, live event coverage, multi-purpose animation, illustration and graphic design.

• Social Media Content Creation:

Through this service, we offer you in Ideas Gallery new and high-quality content that attracts the attention of the target audience to its customers, keeps them informed and constantly, increasing the likelihood of their interaction with its posts, until they also become permanent customers.

• Advertising Campaign Content:

Our team at Ideas Gallery works on creating unique advertising content for our clients, organizing it in all its stages and communicating it in various possible ways to the target audience, therefore providing a distinctive display within a larger strategy for our customers.

• Marketing content for services and products:

This service provides customers from companies and online stores with creating content and marketing descriptions for their various products and services according to effective marketing strategic plans.

• Content promotion through various means, such as: Advertising of all forms, social media, website, etc.
• The continuous presence of content across social media platforms, and the use of carefully prepared content to enhance the image of the brand identity and raise its value in the view of the public.
• Search Engine Optimization (SEO) Compatibility through:
• Determining the most searched keywords in search engines.
• Identification and follow-up of the brand’s competitors, and a detailed and complete study of their electronic content.
• Formulating a distinct content strategy to comply with SEO standards.

Brand Identity Management:

• Follow up on all aspects of the brand identity, including the content, designs and language used.
• Monitoring the interaction of users, both audience and customers, with the brand.
• Introducing any necessary changes or updates to develop and enhance the brand identity at any stage based on management and follow-up activities.

Benefits of “brand Identity Services”

• Transparency and Flexibility:

Our services are highly transparent and flexible, with the aim of gaining customers’ trust by providing elaborate work based on the brand’s strengths, and developing weaknesses into points of distinction that can be used to enhance the brand’s communication with its target audience.

• Integrated Services:

We provide full-service solutions to help our customers grow their businesses and activate their brand marketing efforts, including brand identity building services, including visual identity, marketing content, promotional services, and identity management through social media platforms.

• Lower Cost:

Our services help clients save money through unifying all the elements of the brand identity with each other, which helps to consolidate and strengthen this identity among the public and ensure the achievement of its long-term goals without exaggerating the costs; therefore, we guarantee payment for the actual cost of the service only, without any additional money.

• Distinguished team of creators:

Ideas Gallery owns a distinguished team of brand identity makers and managers in the Arab world and around the world, all of whom have extensive experience in the technical, marketing and content industries, and a proven track record with many prestigious Arab and foreign entities. This ensures adding commercial value to customers through creative services and attractive output that serve the strategy of creating the commercial identity with its various elements and managing this identity.

• Extensive Previous Experience:

Ideas Gallery is a well-established media corporation with long experience in many fields, including: The brand identity industry, and this prestigious entity works to develop the marketing and promotional capabilities of its customers and their brands with the aim of keeping pace with the successive changes in the financial and business environment, and facing the challenges of the future. To this end, the corporation has a broad precedent of experience covering all these fields, which was built by a distinguished team of elite experts in technical, media and marketing content.

منذ عقود عدة مضت ظهر البودكاست كتقنية اتصال جديدة تستند لإرسال المعلومات والبيانات. من مرسل واحد إلى عدة مستقبلين تجمعهم اهتمامات مشتركة. وذلك خلال عملية واحدة. وقد اشتق اسمه من كلمتي Pod أي اختصار iPod وBroad-cast أي البث. وقد دعمته شركة أبل Apple العالمية وبدأت في إصدار تطبيقاته وبرامجه من خلال برنامجها I tunes . مما منحه مصداقية أكبر وانتشاراً موسعاً. والآن توجد ملايين الحلقات المسجلة صوتياً متاحة عبر مواقع الإنترنت. والتي يمكن الوصول إليها من خلال موقع ناشر البودكاست والتطبيقات المخصصة لها عبر الهاتف. والسؤال هنا: كيف تقدم آيديز جاليري Ideas Gallery خدمات البودكاست؟

 

ما فكرة خدمات البودكاست من آيديز جاليري  Ideas Gallery؟

في الحقيقة خدمات البودكاست من آيديز جاليري  Ideas Gallery تستند لـتطوير استراتيجيات وإطلاق برامج وحلقات بودكاست مميزة لمنظمات ومنصات إعلامية كبرى. بهدف الترويج لها وتحسين صورتها الذهنية وعلامتها التجارية. وإرسال الإشعارات للجمهور المستهدف فيما يتعلق بخدمات المنظمات أو منتجاتها.

 

 

ما مزايا البودكاست؟

• سهولة الاستخدام فيمكن الاستماع إليها في أي وقت وتحت أي ظرف.
• يمنح مستخدميه ميزة التحكم في استخدامه وقتما يريدون. واختيار المحتوى المفضل على عكس الإذاعات التقليدية وبرامج التلفاز.
• لا يحتاج إلى الاتصال بالإنترنت للاستماع إلى حلقاته. إذ يمكن استخدامه off line بعد تحميل الحلقات.

 

ما أهمية خدمات البودكاست؟

• واحد من البرامج الإلكترونية التي تشهد انتشاراً كبيراً في الوقت الراهن. ويتوقع له انتشاراً أكبر خلال السنوات المقبلة.
• تقنية تواصل اجتماعية تنافس كبرى مواقع التواصل الاجتماعي “فيسبوك/ توتير إنستغرام/ يوتيوب…..”.
• أداة تثقيفية وتعليمية متميزة تتسم بالسهولة والبساطة والقدرة على الجذب وقوة التأثير.

 

 

ما منهجية آيديز جاليري  Ideas Gallery في “خدمات البودكاست”؟

تستند خدمات البودكاست في آيديز جاليري Ideas Gallery لنظم علمية وتطبيقية متطورة تتواءم مع ظروف العملاء وجمهورهم المستهدف. بما يساعد في تحقيق الأهداف. وتتضمن منهجية العمل لدينا:

 

التركيز على تحديد الأهداف والجمهور بدقة

• تحديد أهداف البودكاست بدقة أحد أساسيات نجاح التواصل مع الجمهور والتسويق لعملائنا.
• إطلاق حلقات وبرامج بودكاست مناسبة لاحتياجات العملاء.
• تعيين الجمهور المستهدف وشرائحه المختلفة ركن رئيس في بلوغ الأهداف المرجوة من حلقات وبرامج البودكاست.

 

التفرد والتميز

• تطوير أساليب جديدة وفعالة في اختيار المحتوى الصوتي وإنتاج الحلقات.
• تبني قوالب إبداعية غير نمطية في تسويق البودكاست تعزز من التواصل بين العملاء وجمهورهم المستهدف. وتوصيل الرسائل الإعلامية والتسويقية إليهم.
• تدعم خدماتنا لما بعد بث البودكاست أطيافاً متنوعة من الأساليب والطرق التقنية والتسويقية لمتابعة ردود فعل الجمهور المستهدف.

التنوع والشمولية

• خدمات البودكاست لدينا ذات مجال واسع تتميز بتنوع الأدوات والتقنيات.
• تضم خدماتنا إنتاج المحتوى الصوتي وصياغة خطط الإنتاج. والبث والتسويق عبر الإنترنت ووسائل التواصل الاجتماعي وغيرها.
• يتوافر لدى فريقنا الكثير من المتخصصين في كافة مجالات إنتاج وبث وتسويق البودكاست.
• الاهتمام بتسويق المحتوى الصوتي وإيصاله إلى الجمهور المستهدف عبر مختلف المنصات.
• التنوع في آليات إنتاج المحتوى والتخطيط الاستراتيجي للحلقات والبث والأدوات التسويقية. يضمن تحقيق أقصى استفادة للعملاء من الآفاق والإمكانيات العديدة للبودكاست.

ما أبرز خدمات آيديز جاليري  Ideas Galleryفي “البودكاست”؟

 

تتوافر آيديز جاليري Ideas Gallery على خدمات فرعية متنوعة ضمن خدمة البودكاست وذات فعالية كبرى تضمن لعملائنا توفير منتج نهائي عالي الجودة يتناسب مع الجمهور المستهدف. بحيث تستند جميعها على الكثير من المناهج العلمية المتكاملة التي توجه لتحقيق أقصى استفادة من المحتوى والوسائط والمنصات الإلكترونية والرقمية في تحقيق الأهداف التي يسعى إليها عملاؤنا. من خلال تصميم وتنفيذ وبث حلقات البودكاست. والتأثير في الجمهور المستهدف وبلوغ الأهداف المعرفية أو الإعلامية أو التسويقية.

نستعرض في السطور التالية أبرز الخدمات الفرعية التي تدرج ضمن خدمات “البودكاست”. والتي تتسق مع أهداف العملاء المعرفية والإعلامية والتسويقية. وتشمل هذه الخدمات:

 

الخدمات الاستراتيجية والاستشارية

• تقديم مجموعة متكاملة من الخدمات والخطط الاستراتيجية العامة لإنتاج وبث المحتوى الصوتي.
• بناء وتطوير خطة استراتيجية من أجل تطبيق أفضل للصوتيات الرقمية الخاصة بعملائنا.
• متابعة ردود فعل الجمهور على البودكاست بعد بثه وتسويقه وتطوير خطط العمل وفق نتائج المتابعة.

 

Media, economic, social and cultural influencers are becoming increasingly important and many companies are seeking to cooperate with them to achieve their marketing objectives. This enhances the speed of the growth of this media sector. We therefore provide influencer industry services and provide support to them through training courses on how to persuade and influence and how to manage accounts on social media sites and enhance their presence on the web and provide media material to influencers

 

Sorry, this entry is only available in العربية.

Sorry, this entry is only available in العربية.