With the popularity of social networking sites and the emergence of the e-marketing term. Content in all its forms, readable, visual and audio has become the most influential in the target audience. Through it, attraction, persuasion, purchase and brand loyalty are achieved later. Thus, the content industry has become the most urgent matter now in electronic and digital marketing. The industry has developed over time. It has become dependent on modern and contemporary methods that keep pace with the world’s technological development and artificial intelligence. And instead of the content industry relying on the readable content of an article or tweet as in the past. New types and controls have emerged for electronic content, especially promotional interactive marketing content. Companies and organizations are now competing – in all their fields – in order to obtain comprehensive and integrated services in the manufacture and management of content of their brand. In order to have the greatest possible impact on the target audience and achieve its profit and non-profit goals.
Idea of content creation and management services from Ideas Gallery
Ideas Gallery’s content creation and management service concept is based on translating customers’ ideas and goals into a robust content creation and management strategy. Formulation of customized and distinct media content. Provision of exceptional marketing content and publish it on the website and social media pages of customers. Publishing, monitoring and development of content in line with customers’ objectives.
Importance of Content Creation and Management Services
- Awareness of the customers’ brand and its products/services among the target audience.
- Providing added value to customers by building trust with the target audience.
- Positive influence on the purchasing decisions of the target audience of the brand of customers.
- Increased brand spread to customers, higher sales rates, and entry into new markets.
- Achieving a good rate of interaction with the target audience and increasing the number of visits to the brand’s websites and social platforms for customers.
- Websites with regular content have more visits than sites with irregular content.
- Content marketing costs about 62% less than external marketing.
- Content marketing generates 3 times more leads than external marketing.
- Content marketing enhances your email marketing and social media marketing efforts.
- Content marketing is less expensive and more effective than traditional types of advertising.
- Content marketing has a positive impact on increasing results and enhancing the online marketing presence entirely.
Ideas Gallery Methodology in “Content Creation and Management “
The content creation and management services at Ideas Gallery are based on advanced scientific and applied systems. It adapts to the circumstances of each customer/institution, its brand and target audience, which helps in achieving its goals. The work methodology includes each of the following stages:
Content Marketing Strategy Development:
- Formulating a unique strategy for customers.
- Analysis of the customer’s personality and target audience.
Content Development:
- Creating high quality content that captures the interest of customers.
- Editing content in a way that is compatible with search engines.
- Continuously developing content.
Content Distribution:
- Automatic distribution of content on websites and social media.
- Providing a range of social media account management services.
Follow up and Improvement:
- Continuously content development monitoring.
- Identification of low-performing subjects and materials.
- Developing low-performing subjects to maintain future results.
Reporting:
- Submitting monthly reports to evaluate the performance of content creation and management services.
- Including key metrics for evaluation such as website visits. User interaction on social media with content. The number of new customers gained.
Highlights of Ideas Gallery Services in “Content Creation and Management “
Ideas Gallery has various and highly effective sub-services within the content creation and management service. All of them are based on many integrated scientific approaches that are directed to make the most of the customer’s content to effectively promote his brand. Achieve the goals he seeks from this content marketing. Take the available opportunities in the market and achieve leadership and excellence in its field.