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  • When do media campaigns become a necessity for organizations?

    When do media campaigns become a necessity for organizations?

    A media campaign is defined as a set of strategic activities that promote action. It is used to promote a service, product or brand. Provided that it benefits from various means of communication such as television channels, social media platforms, and others. To achieve the desired spread and effect. The question is here: When do media campaigns become a necessity for organizations?

    What are the objectives of media campaigns?

    In fact, the objectives of the media campaigns can be summarized as follows: Increasing revenue and number of users. Promoting or launching a new product or service. With improving brand awareness of the user Knowing what the target audience wants. Minimizing negative news about the brand.

    On the other hand, there are many means used to promote the media campaign. Although the choice of medium is related to the content of the messages and the nature of the company’s brand. It may use print media such as newspapers and social media platforms. Such as Facebook, online advertising and email. Personal demos.

    What are the types of media campaigns?

    In general, the types of media campaign differ. Including: Digital marketing campaigns, which have become the most used to keep pace with the digital development of our time. As  many people spend more time on the Internet. This type includes advertising on websites and social media platforms.

    Despite the digital development, radio and television campaigns are still in demand and effective. The same applies to direct mail campaigns, which can have the effect of decreasing the number of their users. This means that the campaign will be more visible. and responded to by the target person.

    With the large number of marketing companies, the need to think outside the box to promote a service or product has become. For example: Tom Shoes’ media campaign deliberately throwing 5,000 folded business cards into public areas. It also printed a color photo of a portion of the $100 bill that aroused people’s curiosity to pick it up. With a promise to donate shoes to whoever buys them.

    Some of the types of media campaigns that are no longer used, despite their feasibility in the medium term: “Customer Referral” campaigns that rely on existing customers recommending a service, product, or company to their friends or surrounding circles. Despite its effectiveness, marketing companies no longer rely on it.

    Sometimes a media campaign is launched to reduce the damage done after promoting some negative news about the service, product or company. Before launching the campaign, marketers must gather information in the market about customers and competitors in the same field. With a time frame for the marketing campaign and its cost.

    What are the steps of the media campaign?

    In fact, the media campaign is based on a number of steps. As following: Determining the main objective and sub-objectives. Determining the target groups. Monitoring the interests of the target audience. Determining the partners, whether means or persons. Providing content with a variety of templates that fit every media medium. Determining the time and financial plan. Following up on each phase on a rolling basis.

    Finally, from the specifications of a successful media campaign: Following-up the extent of customer satisfaction with services, products or the company periodically to identify strengths and weaknesses in performance. With the flexibility to make any modifications or additions. With the need to avoid repeating any mistakes and develop performance in general if necessary.

  • What are the most important steps in creating content?

    What are the most important steps in creating content?

    One of the important steps in building any media, whether written, audio or visual, is “content industry“. It is the process of organizing a set of ideas aimed at a specific audience. To display it on the website or in the form of an image such as an “infographic”, a podcast or YouTube?

    What is the importance of the content industry?

    With the development of technology and the resort of different segments of the public to the Internet to obtain the goods they want and answers to the questions on their minds. There has become an urgent need to develop a correct strategy in the content industry. For its great impact in the profit industry and create the desired effect on the target audience.

    What are the main stages of content creation?

    In general, understanding the needs of the target audience is the first stage of content creation. To be able to prepare what suits them and attracts them to follow the media. The audience is selected based on their age group, interests, educational level and nationality. And other standards. Directing content for children is of course different from university graduates.

    Here comes the content view step. Before starting to edit and prepare it, you must choose how to present it, whether in the form of an article whose word number ranges between 500 and 2000 words. Or in a visual form such as an infographic to display graphs. or video clips. To display on platforms such as Facebook and YouTube. Or in the form of an audio “podcast”.

    On the other hand, content creation tools help in carrying out work in a shorter and more accurate time. Most notably, Google Trends helps understand the popularity of any topic the creator intends to address to ensure that the audience is searching for it. Also, Moz Keyword Explorer allows you to suggest keywords that reflect your search volume on the Internet. However, it only allows two free searches per day.

    Another content creation tool is Giphy, which is used to attract audiences by providing static images. But in an animated fashion.  Canva: This tool allows content creators to produce infographics, images, and videos in a simple and free way. Trello is an organizational tool that facilitates communication between staff rather than emails.

    What are the controls for content publishing?

    In fact, the point of time should be kept in mind when publishing content created by the media. The preparation of content, regardless of the way it is presented, on a national occasion should be published at the same time as the celebration, not after or long before it either.

    If you choose to publish content on social media platforms. The preparator has to take into account the nature of the platform.  For example, Facebook prefers to be in the form of questions and videos. As for Instagram, it relies on high-quality photos and short videos. As for Youtube, it is preferable to create attractive videos that can compete with popular content. In Twitter, the form of SMS dominates.

    In fact without data it is not possible to know how successful the content presented. So comes the analysis stage, which is based on the number of page views. The amount of traffic coming from search engines. The bounce rate is the number of visitors who leave without browsing more. The rate of reaction, whether liking, sharing or commenting on content. And finally, the audience growth rate.

    In the end, based on the number of views and advertising revenue, it appears to the media outlet how successful the content presented is. In a statistic for Oberlo, it was found that 54% of social media users rely on it to search for new products and services. The companies that marketed their products through blogs attracted 126% more customers than the competitors.

  • How does musical identity serve the spread of the organization?

    How does musical identity serve the spread of the organization?

    In the case of planning to establish a private organization, its identity must be taken into account. Designing an identity for your organization is like a birth certificate for it. And a bridge of communication between it and the target audience. Identity is a broad concept that includes anything visible or audible that supports the presence and spread of the organization in the market.  The question here is: How does musical identity serve the spread of the organization?

    What is the importance of forming a visual and musical identity for the organization?

    Morgan Clendaniel, a writer who specializes in corporate brand identity, says: “The corporate identity that survives is what makes life better.” As Jeff Bezos, Amazon.com founder, says: — “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. He believes that corporate identity is similar to human reputation, which is built when we do the hard things in a right way. – Therefore, it highlights to us the importance of forming a visual and musical identity for the organization

    How is the organization’s identity consolidated in the minds of its audience?

    Several elements are used to consolidate the identity of the organization in the minds of its target audience, such as the image, logo, music, or what we call the musical identity”. Which preferably contain unique musical tones that make the organization’s brand a symbol known to its followers.

    Music, that expressive art, has become a necessity of life, as it accompanies individuals and peoples on all their occasions. In addition to expressing their identity, it enters into the process of identity formation by discovering new ideas that affect and interact with humans. That is, it goes beyond the idea of it being an instrument of entertainment.

    In a digital world based on advanced mobile phones. The value of audio shopping has increased to an estimated $40 billion. Musical identity is no longer just a cosmetic tool. Rather,  the shopping, the exercise of life and the payment during which are done. That is, it is just as important as visual identity.

    How is the organization’s musical identity formulated?

    It is preferable when developing a musical identity for the organization that it be in line with the modern rhythm that links the image and sound together. Music develops the sensual side through innovative tones that mimic the pulse and mind of the organization. It deepens the emotional bond with its audience.

    The sound factor adds a powerful new dimension to the organization. It is an effective factor in the way people learn about it, which enhances its existence. – Therefore, its flexibility and ability to adapt to different musical forms and different cultures strengthens its presence globally.

    Setting a distinctive tone for the organization is dependent on selecting a well-versed composer and artist who understands the needs of the target audience. And the most prominent characteristic of the countries targeted by the organization as well. So that it becomes possible to preserve its distinctive form, regardless of the different musical instruments and rhythms used, such as the style of opera and telephone tones. And so on.

    What are the steps for creating an organization’s voice identity?

    Tone of Brand is the way an organization addresses the public. Through various media. Either the website or social media platforms. There are broad characteristics of the tone must determine which of them is most appropriate for the organization according to what it offers. These characteristics are: Sentimental. Extraordinary Unconventional. Real or authentic.

    In the case of using the description sentimental  in making the vocal identity of the organization. We give a good description. Like “we aspire with passion to change the reality around us”. Here we have used strong terms that express confidence and leadership. It is not preferred at that time to use the passive voice. And the use of the method of wishful thinking “wishes” intangible on the ground.

    With the passage of time, the development of the organization’s brand and the entry of new competitors into the market. The persons in charge should review the audio chart periodically to see if any of the audio features are not working well. Or do not keep pace with the ambition of the organization. This is where the brand’s voice needs to be alert to adapt to the urgent changes.