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Tag: identity

  • What are the specifications of a successful visual identity?

    What are the specifications of a successful visual identity?

    The visual or visible identity expresses the goals and values of the organization, the nature of its work and  characteristics. Therefore, the identity is an integral part of its brand that the public sees. which are divided into: Logo design, fonts, images, used colors and shapes. The question is here: What are the specifications of a successful visual identity?

    What are the components of visual identity?

    The components of the visual identity are summarized in a number of points, including the following: Logo, colors, texts, typography, icons, graphics and illustrations such as infographics. As well as the method used in photographing or a photo to come out in its final form.

    In fact, with the multiplicity of companies operating in the same field, the strength of the brand has become an important requirement. The expression of that with appropriate words, pictures or music. Which is what we call the visual identity of the organization. Taking into account the smallest details in the preferences, customs and cultures of the target audience to ensure that the meaning of identity conveys to them.

    What are the foundations of building a visual identity?

    In general, when designing the visual identity of the organization, the target audience must be identified. This is done by answering a number of questions revolving around: Age, gender, education level, job title, lifestyle, interests, values, and habits. In addition to the main purpose of creating your organization to be able to design an identity that expresses all of the above.

    The logo is an essential element in building a visual identity. It allows to get to know the organization and make it stick in the minds of its audience. However, to implement it, professional designers must be hired to design a strong logo that expresses its personality. It has to perform three basic functions. As following: It is clearly distinguished among the rest of the logos. Giving your business its independent character. Highlighting  your organization among competitors.

    The more sophisticated your visual identity becomes, the more it can survive the market. It builds bridges of trust with the audience following your organization. What makes them feel like they belong. It also enables a strong and rapid response to any change in the market, ensuring the continuity of your organization. So designing a strong logo in the beginning saves money, time and effort for the organization and highlights its position.

    The Internet has contributed to the marketing and promotion of visual identities. Especially if the organization has more than one nationality. Now the visual identity can be marketed, bought, sold and also recognized in different countries of the world. But as long as you understand your customer or audience, their values, and culture in each country you direct your content to.

    Undoubtedly, the name affects positively or negatively on the visual identity of the organization. In order to ensure global appeal, for example, you should choose a description or a name that is less in the number of letters and words. It is easy to pronounce and remember it in most of the countries in which the organization wishes to spread.

    What are the controls of visual identity?

    In fact, a good successful visual identity is based on two foundations,  namely: – The first is excellence and uniqueness so that they are prominent and known among competitors. The second is to be able to keep pace with the growth of your organization in the market so that it does not have to change it in the future. Of course, that will distract your audience.

    It is worth noting that the visual identity has specific dimensions according to each component: The official paper of the organization (21 * 29.7 cm). ID cards (9 * 5.5 cm).  Horizontal Official paper (29.7 * 21 cm). Certificates (29.7 x 21 cm). Paper files (23 * 33 cm). The envelopes of the internal and external correspondence are in order from smallest to largest (23.5 * 12 cm). (22.9 * 16 cm). (32.4 * 22.9 cm). At 300 pixels per inch.

  • What is the role of animation graphics in enhancing the visual identity of the media organization?

    What is the role of animation graphics in enhancing the visual identity of the media organization?

    Statistics indicate that 80% of brands around the world rely on high-quality graphic designs to support and promote the organization. Such as animation graphics. Which is no longer an option that can be taken or left. Rather, it has become an indispensable form of communication for the success of any organization working in the media field in particular. The question is here: What is the role of animation graphics in enhancing the visual identity of the media organization?

    What is the importance of graphic design for organizations?

    In fact, the importance of this type of graphics is related to the nature of human memory. 40% of people absorb visual content more than what is read. A person remembers what he sees by 65%. While he can only remember 10% of what he has read. Here the importance of designs as a substitute for words to attract the audience and not get it to the point of boredom.

    Graphic design is also one of the most important elements for establishing and consolidating the visual identity of the organization. The choice of colors, graphics, images and shapes all express the organization’s orientation and reach it smoothly to the target audience, which means the strength of its impact in a way that exceeds the use of words to describe what the organization offers.

    In fact, animation graphic is a technique that distinguishes images from each other. and posts them consecutively. This is what we call animation in which a number of frames or images are put together to create the illusion of movement. They are the product of the designer’s imagination.

    On the other hand, in the graphic animation, sound, image and technical effects are combined. Storyboard at the beginning. The designer then animates them with animation software to create a ready-to-publish motion graphic video. This is involved in the design of both animated logos and promotional and educational videos. presentations, websites, game applications, and GIFs.

    One of the most common examples of animation is the cartoon we used to watch when we were kids. It also includes animated movies. The technique used in making these films is photography to create patterns to create illusions of movement when the film is shown in sequence.

    What is the role of the graphic animation in highlighting the brand of the organization?

    The use of graphic animation is an attractive and distinctive way to highlight the personality of the organization’s brand. This type of visual production attracts an audience quickly. And it drives them towards your brand. It also encourages them to share what they have seen. Which means that it is also a way to spread on social media platforms such as Facebook.

    Of course, animation graphics are based on software such as Photoshop and Adobe After effects. And  Maxon Cinema 4D. Maya. And other programs that enable the designer to produce the final form of the video to be produced according to the characteristics and directions of the organization. The storyboard is made and the components of the image are animated to come out in an animated form that attracts the viewer.

    As  the design aims to highlight the identity and logo of the organization, graphic designers resort to repeating some elements in one design. Such as the organization’s logo, colors and style that distinguishes it. The objective is to cement the organization in the minds of viewers.

    In the end, there are the basics of graphic animation design. Including the art of choosing colors that create the mood of the audience. Red, for example, symbolizes passion. etc. With the need to achieve harmony between the colors used. The same is true with choosing shapes such as circles that are sometimes used as an alternative to texts or to clarify  them.