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Tag: Google

  • What are the most important steps in creating content?

    What are the most important steps in creating content?

    One of the important steps in building any media, whether written, audio or visual, is “content industry“. It is the process of organizing a set of ideas aimed at a specific audience. To display it on the website or in the form of an image such as an “infographic”, a podcast or YouTube?

    What is the importance of the content industry?

    With the development of technology and the resort of different segments of the public to the Internet to obtain the goods they want and answers to the questions on their minds. There has become an urgent need to develop a correct strategy in the content industry. For its great impact in the profit industry and create the desired effect on the target audience.

    What are the main stages of content creation?

    In general, understanding the needs of the target audience is the first stage of content creation. To be able to prepare what suits them and attracts them to follow the media. The audience is selected based on their age group, interests, educational level and nationality. And other standards. Directing content for children is of course different from university graduates.

    Here comes the content view step. Before starting to edit and prepare it, you must choose how to present it, whether in the form of an article whose word number ranges between 500 and 2000 words. Or in a visual form such as an infographic to display graphs. or video clips. To display on platforms such as Facebook and YouTube. Or in the form of an audio “podcast”.

    On the other hand, content creation tools help in carrying out work in a shorter and more accurate time. Most notably, Google Trends helps understand the popularity of any topic the creator intends to address to ensure that the audience is searching for it. Also, Moz Keyword Explorer allows you to suggest keywords that reflect your search volume on the Internet. However, it only allows two free searches per day.

    Another content creation tool is Giphy, which is used to attract audiences by providing static images. But in an animated fashion.  Canva: This tool allows content creators to produce infographics, images, and videos in a simple and free way. Trello is an organizational tool that facilitates communication between staff rather than emails.

    What are the controls for content publishing?

    In fact, the point of time should be kept in mind when publishing content created by the media. The preparation of content, regardless of the way it is presented, on a national occasion should be published at the same time as the celebration, not after or long before it either.

    If you choose to publish content on social media platforms. The preparator has to take into account the nature of the platform.  For example, Facebook prefers to be in the form of questions and videos. As for Instagram, it relies on high-quality photos and short videos. As for Youtube, it is preferable to create attractive videos that can compete with popular content. In Twitter, the form of SMS dominates.

    In fact without data it is not possible to know how successful the content presented. So comes the analysis stage, which is based on the number of page views. The amount of traffic coming from search engines. The bounce rate is the number of visitors who leave without browsing more. The rate of reaction, whether liking, sharing or commenting on content. And finally, the audience growth rate.

    In the end, based on the number of views and advertising revenue, it appears to the media outlet how successful the content presented is. In a statistic for Oberlo, it was found that 54% of social media users rely on it to search for new products and services. The companies that marketed their products through blogs attracted 126% more customers than the competitors.

  • Does search engine optimization (SEO) replace paid ads?

    Does search engine optimization (SEO) replace paid ads?

    When designing a website, the primary objective behind it is easy access for the target user to the content produced. However, the performance of the site may prevent this objective from being achieved. Therefore, SEO is important in this case. The objective is to help search engines understand and display content. The question here is: Does search engine optimization (SEO) replace paid ads?

    How is SEO optimized?

    SEO “Search Engine Optimization” is defined as the process of increasing and raising the quality of number of visits to the website. Through unpaid search results “Organic Search Results”. That is, it works to understand what the user is searching for on the Internet, the words used when searching, and kind of content they are targeting.

    SEO is a two-trend process. The first of which is in determining what users are searching for on the Internet. The second trend is to present this content in a way that enables search engines to find and understand it so that they can communicate it to the user. That is, the search engine is the bridge of communication between the site and the user, which needs to be periodically improved to do its job.

    What are the most prominent means of Internet marketing?

    Of course, paid ads play a big role in attracting more visitors to the site. However, regular search results gain more user trust than paid ones. For example, statistics showed that only 2.8% of users in the United States click on paid results.

    In fact, SEO is the only online marketing method that, if improved, helps generate continuous profits. Putting good content worth following up with appropriate keywords contributes to attracting visitors to your site without the need for paid ads.

    There are many reasons behind the fact  your website may not appear on the Google search engine. The main one is that the remaining sites do not include links to your site. Or that the design of the site does not facilitate the task of the search engine to crawl its content effectively. Or the site policy prevents Google from accessing it.

    Google Search Console offers a number of tools that help the search engine know the content of your website. It can also send you alerts about the most common problems that Google encounters when crawling your site.

    Usually, webmasters hire a SEO expert to improve the visibility of the site on search engines. This is an important decision as it saves time and effort. It reviews the submitted content. Provides technical advice on hosting, redirections, and using Java Script. In addition to content development. Conducting keyword research.

    How is your website included in Google?

    The first step in the process of including your website in Google is to submit a sitemap, a file on your site that notifies search engines of new or changed pages for the search engine to find. Your site can also be found via links embedded on other pages.

    Although websites need to be crawled by Google. However, there may be unwanted pages that can be blocked from search engine access using the robots.txt file that is placed in the site’s root directory. The reason for not wanting to access these pages is that they are not useful to users.

    There are two terms related to SEO. They are the white hat. It means strategies compatible with the terms of search engines. And black hat techniques that deceive search engines into getting more visits. But it exposes the site to ban and removal by the engine, which causes material losses to the site.