خدمات صناعة الهوية التجارية

The brand identity is one of the most important pillars that affect the success of business, and one of the main means that makes the public easily familiar with the brand, and even distinguish it from other brands, therefore an important and essential step in the marketing process and promotional activities for customers. Without this appropriate identity that expresses the essence of the brand, shows its originality and distinguishes it from competitors, marketing efforts will not have any valuable returns.

The brand identity is the style that the brand looks like as a whole, including the name, logo, visual identity, mental image, market reputation, and others. That is, this identity in general is the way the brand communicates with the outside world around it, the point of its uniqueness from competitors, and the experience that the audience experiences when dealing with the same brand.

Idea of Brand Identity Making Services from Ideas Gallery

The Ideas Gallery Identity making service is based to help create a distinctive brand identity for customers, including the brand name, visual identity, style of communication with the brand’s audience, and even its image in their minds.

 Importance of brand Identity Services

• The brand identity serves as an identification card for the brand and a representative of the quality and efficiency that distinguishes it from others.
• The brand identity proves the presence of the brand in the market, and raises its value to its audience.
• A renewed brand identity with a remarkable presence increases the brand’s confidence and credibility among the public.
• A more powerful and visible brand identity yields better investment returns in the long run.
• The brand identity supports the vision and goals of the brand and motivates the efforts of those responsible for it.
• The powerful visibility of the brand identity draws the attention of different segments of the target audience.

 Ideas Gallery Methodology in “Creating Brand Identity”

The services of the brand identity at Ideas Gallery are based on advanced scientific and applied systems that are compatible with the brand conditions of customers and their target audience, therefore helping to achieve its objectives. The work methodology includes:

• Focus on one mission:
• Avoid addressing more than one mission while building a brand identity.
• Focus on the marketing mission that serves the brand’s objectives.
• Use the appropriate language, tone, and visual elements that serve the marketing mission and serve its purpose.
• Uniqueness and differentiation from competitors:
• Analyzing the brand identity of competing brands, and knowing their elements and pillars.
• Formulating a special style for the brand identity.
• Focus on business consistency:
• Maintaining the consistency of the brand identity elements in various circumstances and conditions.
• Balance between the consistency of identity elements and the plurality of traditional and electronic marketing channels.
• Ensure the formulation of a unified brand identity for the brand that distinguishes it from its competitors.

Highlights of Ideas Gallery Services in “Creating Brand Identity”

Ideas Gallery has various and highly effective sub-services within the service of the brand identity so that all of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from all the elements of the brand;  visual, commercial and promotional, and to achieve the goals that the brand seeks to create, promote and manage its brand identity, capture the opportunities available in the market, and achieve leadership and excellence in its field.

In the following lines, we review the main sub-services that are included within the services of the “brand identity industry” and are consistent with the future vision and objectives of the brand, and these services include:

Customer Brand Analysis:

• Forming a clear and comprehensive vision of the brand, and formulating a complete perception of its essence.
• Defining the mission and vision of the brand and its target audience.
• Determining the tone of the brand and the way it will communicate with its target audience.
• Using the SWOT analysis to identify the strengths, weaknesses, opportunities and challenges of the brand.

Visual Identity Elements Design:

• Determining the nature of the visual identity of the brand according to the products and services it offers.
• Visual Identity Elements Design, including:
• Logo design.
• Color design.
• Font design.
• Templates design (postal letters, correspondence papers, work reports, project cards, invoices, etc.).
• Shapes and patterns design (product packaging, presentation and delivery of services, workplace or project headquarters, advertising campaigns and promotional campaigns, designing project spaces).
• Designing social media pages and website interface.
• Designing wall posters, greeting cards and email signature.
• Designing employee uniforms, car designs, and designing the company’s internal and external interface.
• Designing promotional gifts (pens – cups – calendars).
• Designing contracts, bonds, and seals.
• Instructions file for ID printing and the appropriate paper materials for each item.
• Combining simplicity and distinction in the design of visual identity elements
• Unifying these elements to enhance the strength of the visual identity of the audience.
• Visual identity testing before release to the target audience, through:
• Presenting them to specialists in the field of trademarks and part of the target category.
• Analyzing the opinions of specialists and the public and making appropriate adjustments to them until reaching the optimal form.

Content design and management:

• Determining the language used in communicating with the target audience of the brand (the tone and style of speech used in the content, advertising texts, marketing campaigns, and ways of interacting with the audience).
• Building brand loyalty through the content used to communicate and interact with the public.
• Choosing distinct content that touches the needs of the target audience, and addresses their emotional and psychological aspects, so that the content includes:
• Profile Creation:

Creating a profile for the organization/institution that aims to attract investors, customers and other stakeholders who have an interest in what this organization offers. In addition, the profile helps in delivering the organization’s mission and services and products to its target audience.

• Graphics and Infographics Creation:

Through this service, the Ideas Gallery team handles content creation from photos, movies, live event coverage, multi-purpose animation, illustration and graphic design.

• Social Media Content Creation:

Through this service, we offer you in Ideas Gallery new and high-quality content that attracts the attention of the target audience to its customers, keeps them informed and constantly, increasing the likelihood of their interaction with its posts, until they also become permanent customers.

• Advertising Campaign Content:

Our team at Ideas Gallery works on creating unique advertising content for our clients, organizing it in all its stages and communicating it in various possible ways to the target audience, therefore providing a distinctive display within a larger strategy for our customers.

• Marketing content for services and products:

This service provides customers from companies and online stores with creating content and marketing descriptions for their various products and services according to effective marketing strategic plans.

• Content promotion through various means, such as: Advertising of all forms, social media, website, etc.
• The continuous presence of content across social media platforms, and the use of carefully prepared content to enhance the image of the brand identity and raise its value in the view of the public.
• Search Engine Optimization (SEO) Compatibility through:
• Determining the most searched keywords in search engines.
• Identification and follow-up of the brand’s competitors, and a detailed and complete study of their electronic content.
• Formulating a distinct content strategy to comply with SEO standards.

Brand Identity Management:

• Follow up on all aspects of the brand identity, including the content, designs and language used.
• Monitoring the interaction of users, both audience and customers, with the brand.
• Introducing any necessary changes or updates to develop and enhance the brand identity at any stage based on management and follow-up activities.

Benefits of “brand Identity Services”

• Transparency and Flexibility:

Our services are highly transparent and flexible, with the aim of gaining customers’ trust by providing elaborate work based on the brand’s strengths, and developing weaknesses into points of distinction that can be used to enhance the brand’s communication with its target audience.

• Integrated Services:

We provide full-service solutions to help our customers grow their businesses and activate their brand marketing efforts, including brand identity building services, including visual identity, marketing content, promotional services, and identity management through social media platforms.

• Lower Cost:

Our services help clients save money through unifying all the elements of the brand identity with each other, which helps to consolidate and strengthen this identity among the public and ensure the achievement of its long-term goals without exaggerating the costs; therefore, we guarantee payment for the actual cost of the service only, without any additional money.

• Distinguished team of creators:

Ideas Gallery owns a distinguished team of brand identity makers and managers in the Arab world and around the world, all of whom have extensive experience in the technical, marketing and content industries, and a proven track record with many prestigious Arab and foreign entities. This ensures adding commercial value to customers through creative services and attractive output that serve the strategy of creating the commercial identity with its various elements and managing this identity.

• Extensive Previous Experience:

Ideas Gallery is a well-established media corporation with long experience in many fields, including: The brand identity industry, and this prestigious entity works to develop the marketing and promotional capabilities of its customers and their brands with the aim of keeping pace with the successive changes in the financial and business environment, and facing the challenges of the future. To this end, the corporation has a broad precedent of experience covering all these fields, which was built by a distinguished team of elite experts in technical, media and marketing content.