Public relations services are indispensable in any institution or company, as they are responsible for the administrative functions that contribute to supporting and strengthening their links with the surrounding community and drawing its positive image among its members, and developing its policies and actions with the aim of developing trust and cooperation with different segments of individuals and other institutions, enhancing communication with clients, and documenting the nature of the organization’s work in their minds in a positive way using a range of communication and advertising means available to implement its vision, and measure the public satisfaction with the services or products it provides to them.
Ideas Gallery seeks to present a new and distinct concept of public relations management; It is based on developing an interactive strategy between the organization and customers, achieving effective communication between the organization and other facilities, and providing appropriate advertising means to define the nature of its role in the society in which it is located. This is achieved by making sure to follow up on all news that is published about the institution or company and to ensure its authenticity and accuracy, while encouraging communication and coordination between all administrative levels to take appropriate decisions, work to develop performance, and measure the public return towards the institution and its activity.
Therefore, the company provides consulting services in the field of public relations for companies and institutions wishing to develop and sustain their business together with maintaining its good reputation in the community. This is done by building links and trust with other parties and setting policies in line with the views of the targeted customers, providing new offers that attract more customers, and participating in proposing effective solutions to societal problems. The facility has a pivotal role in their implementation, supporting local economic development, encouraging administrative decentralization, supporting the role of joint management in decision-making, and building means of communication with other administrative functions especially the production and marketing functions.
Ideas Gallery’s vision in the field of public relations consultancy
- Working on strengthening the relationship between the institution and its audience in order to develop it and strengthen the bonds of cooperation through it.
- Strengthening the link between the institution and the rest of the official and unofficial channels, through the exchange of data in order to coordinate the existing work between them.
- Applying all scientific bases in order to achieve the common goals between the institution and its public.
Based on the previous standards, the company provides public relations consultancy through its team consisting of a group of experts and specialists in this field who provide a summary of their experience through:
- Formulating a solid strategy for the institution that includes designing and building the structures and supervision of the departments of public relations, institutional communication and media.
- Designing internal communication networks between the employees of the institutions and their affiliated members.
- Designing media qualification programs and professional training in the field of institutional communication and public relations, and qualifying spokespersons, media spokespersons and experts in the field of institutional communication and public relations.
- Presenting appropriate strategies for the means of building the institution’s internal responsibilities towards society and the events it is going through.
- Drafting accurate plans suitable for crisis management according to a scientific approach based on careful follow-up of the institution’s workflow, comparing it with the society in which it is found and striving to develop its preventive systems to optimally deal with sudden crises.
- Developing ideas for social responsibility projects, and designing and managing project work models.
- Preparing media plans and managing public relations and electoral campaigns.
‘Ideas Gallery’ Services in the field of public relations
- Preparing public relations plans (monthly, quarterly, annually), and periodic reports of the work done.
- Undertaking the media management of exhibitions and events in which the institution participates.
- Providing various media consultations to the leaders and managers of the institution.
- Designing and implementing the institution’s promotional campaigns.
- Conducting press interviews with the institution figures and distributing them to the media on various occasions.
- Monitoring the content of the news media about the institution or news related to the nature of its activity.
- Preparing press releases on the traditional and exceptional activities of the institution.
- Covering and archiving media coverage of all the institution activities and events.
- Drafting articles and letters on all occasions in which the institution participates.
- Arranging a group of radio and television interviews.
- Presenting appropriate plans and programs to support the efforts of the executive management, within the scope of work that serves institutional communication.
- Providing consulting services for any new business that falls within the scope of “IDEAS Gallery”‘s work.
- Supporting and supervising the implementation of the promotional work of the institution.
- Assessing the competitive situation, and suggesting appropriate methods to confront competitors, in coordination with the management of the institution.
- Providing supportive media services to draw a positive mental picture of the institution’s activities.
- Continuous following-up with the management of the institution to know its urgent needs for public relations services.
- Providing advice on new business.
Specialized Public Relations Services
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Visual identity preparation services
“Corporate Identity” means giving the institution or company a distinctive character to its audience, which in turn differs from other institutions. Through its public relations department, Ideas Gallery seeks to formulate a unique corporate identity for institutions, and this is done through:
- Preparing and implementing technical designs for promotional materials and media campaigns for the institution.
- Full supervision of publications management, and provision of all designs for all publications, such as: Letter Head, Business Card, Folder, Notebook. etc,
- Taking into account the continuous development of the corporate identity in line with the market, and preserving the general identity of the institution.
- Providing a set of advertising and promotional ideas for the institution.