In an open and evolving business environment, millions of organizations and companies are keen to gain an increasing market space day after day, and this will not be achieved without regular communication with their target audience, and ensuring that the interests of this audience are met. Therefore, these organizations are in constant challenge to transmit their own messages of values, objectives, visions, products and services through digital and traditional media spaces, and through the optimal use of these spaces in promoting the organization’s media campaigns, and before that, the formulation and distinct management of these campaigns, whose business can be developed and grown.
At a time when there are hundreds of thousands of different media, including audio, visual, in addition to reading, and social media is spreading and multiplying among all countries of the world, the implementation and management of media plans has become in need of tight and prior strategies that are formulated so that they are a clear approach with successful results and achieving their goals, which we offer to our clients at Ideas Gallery.
Idea of Media Campaign Management Services from Ideas Gallery
The provision of media campaign management service from Ideas Gallery is based on helping its clients in formulating, preparing, planning, implementing, managing and evaluating integrated media campaigns of all kinds, developing an appropriate communication strategy for the campaign with the target audience in light of many variables, and using appropriate strategies and tools to identify supporters and target groups with high accuracy.
Types of Media Campaigns managed by Ideas Gallery
- Press, radio and television campaigns.
- E-campaigns.
- Digital Marketing Campaigns.
- Direct mail campaigns.
- Client referral/recommendation campaigns.
- Social Influencer Campaigns.
Importance of media campaign management services
- Good management of media campaigns helps the organization to achieve its main and subsidiary objectives.
- Good management of media campaigns makes them more effective on the target audience.
- Management of media campaigns helps correct course, rectify mistakes and adjust strategies to ensure a strong and lasting impact in the long run.
- Good Management of media campaigns helps the organization to move from simple objectives to more comprehensive and broader objectives.
Ideas Gallery Methodology in “Management of Media Campaigns”
The services of the media campaigns management at Ideas Gallery are based on advanced scientific and applied systems that are compatible with the conditions of customers and their target audience, therefore helping to achieve its objectives. The work methodology includes:
Defining an accurate and tight framework for the organization:
- Marketing audit and analysis to formulate a better study on the macro and micro environments.
- Integrating best practices, tools and models to implement an effective campaign system.
- Formulating strategies, initiatives and programs to build and maintain competitive advantage in the market.
- Applying comprehensive planning and implementing modern strategies to enhance corporate results.
Observance of ethics:
- Observing the customs, traditions, laws and social and moral principles of the target audience.
- Designing and implementing programs for media campaigns that include confidence and hope in current and future plans and strategy.
- Respecting freedom of thought in the use of images or words within the content of media campaigns.
- Supporting the values of humanity and freedom, and taking care of the cultural, national or scientific heritage of the target audience.
Creativity and Excellence Support:
- Creativity is a characteristic of leading business organizations and a key element in managing their activities efficiently and ensuring continuity and growth.
- Providing programs for the formulation, implementation and follow-up of media campaigns from a strategic perspective of corporate creativity.
- The concern for stimulating thinking outside the box, and eliminating any technical or administrative obstacles to creativity.
- Continuous development of administrative and executive programs, and refusal to quote the prevailing and traditional trends.
- Encouraging excellence and withstanding local and global competition.
Highlights of Ideas Gallery services in “Management of Media Campaigns”
Ideas Gallery has various and highly effective sub-services within the media campaign management service so that all of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from all the elements of the campaign; visual, commercial and promotional, and to achieve the goals that the organization seeks through such campaigns, seizing available opportunities in the market and achieving leadership and excellence in its field.
In the following lines, we review the main sub-services that are included within the services of the “media campaign management” and are consistent with the future vision and objectives of the organization and these services include:
Analysis of the nature of Organization:
- Forming a clear and comprehensive vision of the organization, and formulating a complete perception of its essence.
- Defining the mission and vision of the organization and its target audience.
- Defining the goals that the organization seeks by influencing the target audience.
- Using the SWOT analysis to identify the strengths, weaknesses, opportunities and challenges of the organization.
Content design and management:
- Determining the language used in communicating with the target audience of the brand (the tone and style of speech used in the content, texts and ways of interacting with the audience).
- Building brand loyalty through the content used to communicate and interact with the public.
- Choosing distinct content that touches the needs of the target audience, and addresses their emotional and psychological aspects, so that the content includes:
- Graphics and Infographics Creation: Through this service, the Ideas Gallery team handles content creation of media campaign from photos, movies, live event coverage, multi-purpose animation, illustration and graphic design.