Several decades ago, podcasts appeared as a new communication technology based on sending information and data from one sender to several receivers who share common interests through a single process. Its name is derived from the words “Pod,” which stands for iPod, and “Broadcast,” which means broadcasting. It was supported by Apple, the global company, and began to release its applications and software through its program I-Tunes, which gave it greater credibility and wide spread, and now there are millions of audio-recorded episodes available on the Internet, which can be accessed through the podcast publisher’s website and its dedicated applications via the phone.
Ideas Gallery: Podcasting Services:
The podcast services from Ideas Gallery are based on developing strategies and launching distinctive podcast programs and episodes for major media organizations and platforms in order to promote them, enhance their image and brand, and send notifications to the target audience regarding the organizations’ services or products.
Podcast Advantages:
- Ease of use: It can be listened to at any time and under any circumstance.
- Unlike traditional radio and TV programs, podcasts give their users the advantage of controlling their use whenever they want and choosing their preferred content.
- The podcast does not need an internet connection in order to listen to its episodes, so it can be used off line after downloading the episodes.
The importance of podcast services:
- Podcasts are one of the electronic programs that are witnessing a great spread at present, and they are expected to have a greater spread in the coming years.
- Podcasts are a social communication technology that competes with the major social networking sites “Facebook/Twitter/Instagram/YouTube….”.
- Podcasts are a distinct educational tool characterized by ease, simplicity, and the ability to attract and influence.
Ideas Gallery Methodology in “Podcast Services”:
Ideas Gallery Podcast services are based on advanced scientific and applied systems that are compatible with the conditions of customers and their target audience, thus helping to achieve their goals. Our business methodology includes:
Focus on setting goals and audiences accurately.
- One of the most important parts of communicating with the audience and marketing to our customers is being clear about the podcast’s goals.
- Clearly defining the goals as the starting point for launching episodes and podcasts that are relevant to the needs of customers
- A key part of making podcast episodes and programs do what you want them to do is to define the target audience and its different parts.
Individuality and excellence:
- Developing new and effective methods for selecting audio content and producing episodes
- Adopting atypical creative templates in podcast marketing enhances communication between customers and their target audience and delivers media and marketing messages to them.
- Our post-podcast services support a variety of technical and marketing methods, as well as methods to follow up on the reactions of the target audience.
Diversity and Inclusion
- Our podcast services have a wide range, which is shown by the fact that they use many different tools and methods.
- Some of the things we do are make audio content, write production plans, broadcast, do online marketing and social media, and more.
- Our team has a lot of specialists in all areas of podcast production, broadcasting, and marketing.
- There is interest in marketing audio content and delivering it to the target audience across various platforms.
- Diversity in content production mechanisms, strategic planning of episodes, broadcasts, and marketing tools ensures that customers benefit from the many prospects and possibilities of the podcast.
The most prominent service of Ideas Gallery is in “Podcasts”:
Ideas Gallery has a variety of sub-services within the podcast service, with great effectiveness that guarantees our customers the provision of a high-quality final product that suits the target audience; All of them are based on many integrated scientific approaches, which are directed to achieve the maximum benefit from content, media, and electronic and digital platforms in achieving the goals sought by our customers from designing, implementing, and broadcasting podcast episodes, influencing the target audience and achieving knowledge, media, or marketing goals.
In the following lines, we review the most prominent sub-services that are included within the “podcast” services and are consistent with the clients’ knowledge, media, and marketing goals. These services include:
Strategic and Advisory Services:
- Offering an integrated set of services and broad plans for making and broadcasting audio content.
- building and developing a strategic plan for the better implementation of digital audio for our customers.
- Follow up on the audience’s reactions to the podcast after it has been broadcast and marketed, and develop action plans according to the follow-up results.